Native Advertising with Taboola: Ad Sizes, Specs, and Creative Best Practices

Taboola is the home of native advertising. This style of digital advertising is tightly integrated within websites to feel as organic for users as possible. These ads are cohesive with the website or pages’ content. As customers become more alert to traditional ads, such as display ads, native advertising offers an intuitive way to engage with users at every stage of your sales funnel. 

This advertising platform has exclusive partnerships with the world’s top digital publishers and websites, including The Independent, Bloomberg, and The Weather Channel. 

We’re sharing our comprehensive handbook on Taboola specs and ad sizes to maximise your conversions and ad results. Sign up to AdsPlanner.ai to create ads that convert across the top digital advertising platforms. 

Native Advertising with Taboola

Taboola allows you to reach your target audience with compelling native ads incorporated into brand-safe environments. This platform targets consumers when they are in ‘discovery mode’, the most impactful stage of a buyer’s journey. You can use Taboola’s native ads to drive online sales or increase brand awareness. 

When you use Taboola, your ads can appear across thousands of websites and apps with formats designed to drive higher engagement. Taboola ads can generate leads, direct traffic, and drive sales. You can discover new audiences, tapping into over 1 billion users through Taboola’s ad partners. This advertising platform offers transparent, actionable data insights to maximise campaign performance.

Overview of Taboola Ad Specs and Sizes

Here is a general overview of the ad sizing and specifications you should use for Taboola ads.

Taboola Image Ads:

• Aspect Ratio: 16:9 (preferred), alternatively 4:3 or 1:1
• File size: max 2.5MB
• File type: JPEG (preferred), JMP, PNG, WEBP, and GIF

Text:

• Branding text: 30 characters maximum
• Title character: recommended maximum of 50 characters

Taboola Sponsored Content Ads

Sponsored Content ads are a high-performance and user-friendly format designed to drive conversions and engagement. Each sponsored content ad is formatted with a headline, image, and landing page URL. You can choose between an animated or static image.

Sponsored Content Size and Specs:

• Image file: 2.5 MB max
• Image type: JMP, PNG, or WEBP
• Max Image size: 1000 x 600px for all placement sizes
• Minimum Image Size: 600 x 400px 
• Aspect ratio: 16:9 (preferred), 1:1, and 4:3
• Title character length: 50 characters or less
• Branding text: 30 characters maximum

Taboola App Install Card Ads

App Install is a Taboola ad format designed to drive application installations by directing consumers directly to the app store. These ads offer more details about the app and remove the need to direct consumers to the app via a landing page.

App Install Card Ads Content Size and Specs:

• Your store’s rating and logo will be retrieved from the app store.
• File size: 1MB maximum.
• File type: JPEG preferred, but BMP, JPEG, GIF, WBMP, and PNG are all accepted.
• Image size: 1000 x 600px minimum
• Aspect ratio: 16:9 preferred, 4:3 also accepted.

Taboola Motion Ads

Motion Ads are designed to achieve specific conversion objectives using short video assets positioned using Taboola’s sponsored content placements. These help maximise click-through and conversion rates, lowering costs per action. Motion Ads are ideal for increasing conversion rates, lowering your CPAs, improving click-through rates, and saving on CPCs. 

App Motion Ads Content Size and Specs:

• File type: MP4, MOV, or GIF
• Max file size: 50MB
• Aspect ratio: 16:9
• Pixel resolutions: 1067 x 600
• Max length: 15 seconds
• Branding text: 30 characters maximum
• Headline character length: 60 characters max, but 34-45 recommended.

Best Practices for Motion Ads

There are creative best practices to keep in mind when developing motion ads for Taboola. These ads have no sound and loop continuously as a video or gif. You must choose a video that works without needing sound to be understood. Taboola recommends not using text. However, text can be used if necessary.

There are some scenarios where a user might be served an image instead of your video, so a default image should be uploaded with your motion ad. Use the best-performing static image and do not use a freeze frame of the video. Motion ads are optimised with the ability to adjust site bids, allowing you to increase them for low CPA sites and decrease them for higher CPA sites once your ad has had enough activity. 

You can test the video for your motion ad on a live campaign, instead of launching a new one. Taboola recommends testing multiple GIFs and videos to find the one that offers the best performance.

Creative Best Practices for Taboola Ads

Taboola uses an automated cropping solution for its ads, which are tailored to each image with customised placement sizes. That’s why Taboola recommends using a landscape-oriented image for all its ads with an aspect ratio of 16:9 and image dimensions of 1067 x 600 pixels. Image file sizes must be a minimum of 400px in width and 350px in length. 

Due to this auto-cropping feature, there are several best practices you want to follow when using Taboola ads:

• Choose images with a clear focus point and without a distracting background. Taboola recommends avoiding images with multiple subjects to prevent anything important from being cropped out of the image when it’s automatically resized. 
• While you might be tempted to add your logo or text, Taboola recommends using neither, as they may become off-centred when the image is cropped. 
• Images where the subject is looking into the camera create the illusion of eye contact and have an average CTR of 40.2%.
• If you’re selling a product, include the product in the image. This strategy has an average conversion rate increase of 11.3%.

A note on title character limits. These vary throughout Taboola’s ad network and are set by the publisher configurations and placement sizes. Taboola recommends titles with 60 characters or less to prevent them from being cut short to reduce the potential of accidental clicks from users. It will also prevent your ad from being blocked by publishers who don’t allow incomplete titles to appear in their feeds.

Make High Performing Digital Ads for Taboola

Create ads that convert across all the top advertising platforms by signing up to AdsPlanner.ai. Never worry about the best sizes and specifications for your digital ads with our innovative AI technology.