Pinterest has over 498 million users every month – and they’re some of the most engaged on social media. If you want to get your brand in front of users with the most buying potential, you need to be advertising on Pinterest.
The platform offers a range of advertising specs, including videos and multi-image ads. What makes Pinterest unique is that its ads are displayed alongside regular ads, giving them the appearance of organic content. Ads on Pinterest can appear on a user’s home feed, category feeds, and in relevant search results.
46% of weekly Pinterest users have discovered a new brand or product on the platform. Pinterest is where users go to plan for the future, whether it’s choosing home décor or getting outfit ideas.
We’re sharing our comprehensive guide on Pinterest ad sizes and specs, updated for 2024, to help you maximise your conversions and ad results. Sign up to AdsPlanner.ai to create ads that convert across the 10 top advertising platforms.
Gen Z makes up over 40% of Pinterest’s monthly active users, but 1 in 3 Pinterest shoppers have an average annual income of over $100,000. If you’re looking for customers with buying power, you’ll find them on Pinterest! 44% of millennials on Pinterest have bought a product from the platform.
Start by setting up a business account and choosing your budget to set spending limits for your ads. Before you can start posting ads on Pinterest, you’ll need to do the following:
As a general role, Pinterest recommends using a 2:3 aspect ratio or 1000 x 1500 pixels for ad posts. Pins with a ratio of more than 2:4.2 will be cropped on user feeds.
Pinterest has 6 different types of ads: standard image, shopping, video, carousel, idea, and showcase. Video ads can be made to either a standard or max width.
These Pinterest ads feature only one image and can be used in paid ad campaigns or to promote organic impressions for your business account. The title can be up to 100 characters, and the description is how Pinterest’s algorithm determines the relevancy of the ad to find the right audience.
File type: PNG or JPEG
Max file size: 20 MB for desktop, 32MB for in-app
Aspect ratio: 2:3, aspects greater than this will be cropped.
File dimensions: 1000 x 1500 pixels.
Shopping ads follow the same Pinterest ad specs and sizing as standard image ads. They feature one image and allow users to purchase products with a link to the product page on your brand’s website or a third-party platform. Shopping ads are ideal for engaging with customers early in their journey with your business.
You do not need to set up additional targeting for shopping ads. Pinterest will use data from the product source to advertise it to relevant users.
Standard-width video ads on Pinterest are the same size as regular pins. They can be used to generate organic impressions for a business account or as part of a paid ad campaign.
File type: MOV, MP4 or M4V.
Max file size: up to 2GB
Video length: 4 seconds to 15 minutes
Aspect ratio: Pinterest recommends 1:1 or a vertical aspect ratio, such as 2:3, 9:16, or 4:5.
Video ads can have a description of up to 500 characters, influencing the users the algorithm shows your ad to.
Unlike standard-width video ads, max-width video ads are only available as paid ads and expand across a user’s entire feed within the Pinterest app.
File type: MOV, MP4 or M4V.
Max file size: up to 2GB
Video length: 4 seconds to 15 minutes
Aspect ratio: cannot exceed the height of a 1:1 ratio.
Carousel ads are one of the most popular ad formats, including on Meta platforms. This ad features multiple images, usually showcasing specific products or collections. These ads can be used for organic traffic or as paid ads.
File type: PNG or JPEG
Max file size: 20 MB per picture
Maximum images: 2 to 5 per carousel
Aspect ratio: 1:1 or 2:3
Idea ads are the most creative option for Pinterest ads as they allow you to utilise a mixture of custom text, images, lists, and videos within a single pin. An organic pin can be promoted as an ad in certain countries.
Pinterest recommends only promoting pins with music from its music library. You can turn an organic pin into an Idea ad or create an Idea ad within your Pinterest Ads Manager profile. Idea ads are ideal for paid partnerships with creators, as your business can then promote the pin.
File type: BMP, PNG, JPEG, TIFF, and WEBP for image. MP4, MOV, and M4V for video.
Max file size: 100MB on desktop but 2 GB on Pinterest app.
Video length: maximum 5-minute duration.
Aspect ratio: 9:16, but no restrictions. Pinterest recommends 1080 x 1920 pixels for full-bleed images and videos.
A Showcase ad on Pinterest is a multi-format ad with several swipeable cards. You can add up to three features with outbound links to your product, website, or other destinations. These pins can only be used in paid ad campaigns.
File type: BMP, PNG, JPEG, TIFF, and WEBP.
Max file size: up to 32MB.
Video length: videos should be 3 to 60 seconds.
File specs: Pinterest recommends 1000 x 1500 pixels for full-bleed images and videos.
Aspect ratio: 2:3 ratio for title pin and card, with 1:1 static for feature pin.
You can use up to four cards, along with the primary title pin, in a Showcase ad with up to 3 feature pins per ad. Pinterest recommends avoiding putting any text or important information in the bottom 80px of Showcase ads to prevent them from being obscured by UI elements.
Create Pinterest ads that convert across the 10 top advertising platforms by signing up to AdsPlanner.ai. You can create engaging ads and choose the correct Pinterest ad sizes and specs for your campaign.
We don't just stop at creating exceptional on-brand ad creatives; we take it a step further by managing all of your ad accounts. From strategy to execution, we handle every aspect to ensure you maximize your return on ad spend (ROAS).
Ads Management Prices From $990/month
Get Your First month for free
Free Discovery Call
.png){kind=small}
